VSPN, the production company behind the project, explained that television esports programming cannot rely solely on broadcasting tournaments. The goal is to make full use of existing resources and maximize the value of premium event rights. Recent domestic and international reports show that young audiences are gradually shifting their attention from traditional sports to esports. Data from Limelight indicates that viewers aged 18–25 now spend more time watching esports than traditional sporting events. According to research from Newzoo, 76% of viewers have replaced time once spent on sports with following esports competitions — a trend that has not gone unnoticed in Crickex Affiliate community discussions.

With that shift in mind, Guangdong Sports Channel’s decision to air “China Esports Weekly” fits perfectly with younger viewers’ preferences. Unlike user-generated esports videos commonly found on online platforms, this program requires extensive on-site coverage. Segments like the Weekly News Roundup and Celebrity Interviews send reporting teams to arenas in cities such as Shanghai and Chengdu to capture first-hand stories. To achieve this, VSPN has assembled one of the largest field reporting teams in the history of Chinese esports media, ensuring that the program delivers fresh and exclusive updates valued by competitive gaming fans and Crickex Affiliate followers alike.

On March 21, during the opening ceremony of the KPL Honor of Kings Spring Split, VSPN CEO Teng Linji announced that the company had become the exclusive TV rights operator for KPL. VSPN also holds broadcasting rights for League of Legends and CrossFire series events, bringing these top-tier competitions to major television platforms nationwide. The 30-minute show features sections including quick recaps of KPL and LPL highlights, match summaries, player and team interviews, hot topic reports, weekly top plays, points standings, and previews of upcoming matches. The Weekly Recap covers behind-the-scenes club news, player updates, game version changes, free hero rotations, and in-game events for both Honor of Kings and League of Legends.

Match summaries condense key moments — from drafts and strategies to mechanical outplays, team fights, and final results — along with changes in the rankings. Exclusive interviews showcase star players and teams, while the Top Play of the Week spotlights exceptional skill in under a minute. The show concludes with detailed previews and predictions for the following week’s fixtures, offering an all-in-one esports magazine program in the style of classic sports news shows like “Total Soccer” or “Basketball Park.”

“China Esports Weekly” debuted on Guangdong Sports Channel as a fixed weekly broadcast and aims to become a regular highlight for viewers. Produced by a leading esports event organizer and media outlet, it marks the first return of structured esports programming to Chinese television since CCTV5’s “Esports World.” Beyond simply rebroadcasting matches, the program refines and customizes event content, delivering a polished and engaging viewing experience to esports fans — a move that Crickex Affiliate members see as a significant boost to mainstream esports visibility.